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Sonora Quest Laboratories Celebrated a Successful Media Day on Jan. 11 at the Phoenix Lab

Thursday, January 13, 2022   |   Category:

On Tuesday, January 11, Sonora Quest—in collaboration with its media partner, LAVIDGE—celebrated its first “Media Day at the Lab” at our corporate headquarters in Phoenix, Arizona.

This innovative outreach strategy brought 10 media outlets to one of the Molecular PCR testing areas to educate the public on Sonora Quest’s exceptional team as well as our robust PCR testing capabilities and record-breaking numbers. Media outlets that attended included Arizona Republic, Univision, ABC 15, Associated Press, KYMA in Yuma, AZ Family, Telemundo, NBC 12, FOX 10, and Arizona Public Media (an NPR/PBS affiliate in Tucson).

The Molecular team didn’t miss a beat! All of this occurred while the team was processing and testing a record of more than 34,000 tests (as of 3:30 a.m. on January 12) as well as expanding PCR testing with two additional Perkin Elmer lines.

This was a true collaboration throughout the organization to make Media Day at the Lab a tremendous success—the information and interviews were picked up 180 times by various outlets in 25 states (plus, Canada and globally)—all in less than 24 hours!

Here is just a taste of the newscasts, online articles, and publications:

Learn more about Sonora Quest COVID-19 resources here.