Sonora Quest Laboratories marketing campaign earns top honors from the American Marketing Association Phoenix Chapter

Tuesday, May 24, 2016   |   Category: Sonora Quest News

TEMPE, Ariz. (May 24, 2016) – The American Marketing Association, Phoenix Chapter (AMA Phoenix) recently announced the finalists and winners who submitted their best marketing campaigns from 2015. On May 4, 2016, the association gathered the Valley’s top 200+ marketers for their annual Spectrum Awards 2016 and celebrated well-crafted marketing campaigns in Arizona. AMA Phoenix recognized Sonora Quest Laboratories for excellence in the integrated marketing campaign and new service category and spotlighted the company’s efforts to promote, My Lab ReQuest™. 

“We’re thrilled to be recognized by the very best marketing professionals in the Valley and to be honored as number one in the integrated marketing campaign and new service category,” said Christina Noble, vice president business development of Sonora Quest Laboratories. “Our marketing efforts to support the launch of My Lab ReQuest™ empowered consumers in Arizona to take control of their health. To date, thousands of Arizona consumers have utilized the Direct Access Testing service to order their own tests. We’re proud to continue the momentum and support the needs of the entire health care community.” 

The Spectrum Awards has honored excellence in marketing in Arizona for more than a decade. AMA Phoenix is proud to continue the tradition for the 14th year. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. The professional association consists of individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. 


About Sonora Quest Laboratories

Sonora Quest Laboratories, a joint venture between Banner Health and Quest Diagnostics (NYSE: DGX), is part of the nation's largest integrated laboratory system with approximately 3,000 employees serving more than 23,000 patients every day throughout Arizona. Sonora Quest Laboratories is the market share leader in clinical laboratory testing in Arizona, performing more than 57 million diagnostic tests per year. Sonora Quest Laboratories offers a local comprehensive test menu which encompasses routine, molecular, prescription drug monitoring, cytogenetic, and pathology testing services. Ninety-eight percent of all testing is performed at our primary testing facilities located in Tempe, Tucson, Flagstaff, Prescott and Yuma. Sonora Quest Laboratories is accredited by the College of American Pathologists (CAP) which is the gold standard in laboratory accreditation, helping laboratories to maintain accuracy of test results and ensure accurate patient diagnosis. This accreditation ensures the highest standard of care for all laboratory patients as CAP inspectors examine laboratory staff qualifications, equipment, facilities, safety program and records, and overall management.