Sonora Quest Laboratories Named Winner for Best Integrated Marketing Campaign by the American Marketing Association

Sonora Quest Laboratories Named Winner for Best Integrated Marketing Campaign by the American Marketing Association

Monday, May 15, 2017   |   Category: Press Releases | Event

TEMPE, Ariz. (May 15, 2017) – The American Marketing Association, Phoenix Chapter (AMA Phoenix) recently announced the finalists and winners who submitted their best marketing campaigns from 2016. On May 11, 2017, the association gathered the Valley’s top 200+ marketers for their annual Spectrum Awards 2017 and celebrated well-crafted marketing campaigns in Arizona. AMA Phoenix recognized Sonora Quest Laboratories for excellence in the integrated marketing campaign new or existing service category - spotlighting the company’s efforts to support the success and growth of My Lab ReQuest™, their consumer solution allowing patients to order their own laboratory testing.

“We’re thrilled to be recognized by the top marketing professionals in the Valley,” said Christina Noble, vice president business development of Sonora Quest Laboratories. “Our marketing efforts to support My Lab ReQuest™ continue to inspire consumers in Arizona to take control of their health. We’re extremely proud to help further educate consumers on how they can order their own lab tests without a doctor’s order.”

The Spectrum Awards has honored excellence in marketing in Arizona for more than a decade. AMA Phoenix is proud to continue the tradition for the 14th year. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

About Sonora Quest Laboratories
Sonora Quest Laboratories, a joint venture between Banner Health and Quest Diagnostics (NYSE: DGX), is part of the nation’s largest integrated laboratory system with approximately 3,000 employees serving more than 23,000 patients every day throughout Arizona. Sonora Quest Laboratories is the market share leader in clinical laboratory testing in Arizona, performing more than 60 million diagnostic tests per year. Sonora Quest Laboratories offers a local comprehensive test menu which encompasses routine, molecular, prescription drug monitoring, cytogenetic, and pathology testing services. Ninety-eight percent of all testing is performed at our primary testing facilities located in Tempe, Tucson, Flagstaff, Prescott and Yuma. Sonora Quest Laboratories is accredited by the College of American Pathologists (CAP) which is the gold standard in laboratory accreditation, helping laboratories to maintain accuracy of test results and ensure accurate patient diagnosis. This accreditation ensures the highest standard of care for all laboratory patients as CAP inspectors examine laboratory staff qualifications, equipment, facilities, safety program and records, and overall management.